𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞r

The role focuses on strengthening brand awareness, generating business opportunities, supporting merchant adoption, and aligning marketing activities with StarPay’s commercial objectives.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

• Develop and implement marketing strategies, activity plans, and budgets aligned with business objectives.

• Coordinate marketing campaigns, events, communications, public relations, and go-to-market initiatives.

• Maintain brand guidelines, messaging, and product positioning across marketing channels.

• Design marketing programs that generate qualified leads and support merchant acquisition and payment adoption.

• Collaborate with Business Development, bank partnerships, and Merchant Acquisition & Activation teams.

• Review marketing materials for accuracy, brand consistency, and compliance with approval requirements.

• Manage marketing channels, agencies, and vendors while monitoring deliverables and performance.

• Track marketing expenditure, campaign effectiveness, reach, conversions, and return on investment.

• Coordinate public communications and reputation management with authorized spokespersons.

• Prepare regular marketing performance reports and recommend improvements based on results.

𝐌𝐢𝐧𝐢𝐦𝐮𝐦 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬

• Bachelor's degree in Marketing, Communications, Business, or a related field. A relevant postgraduate qualification is an advantage.

• Minimum 7 years of relevant marketing experience, including at least 3 years leading teams or integrated marketing programs.

• Experience in financial services, fintech, digital payments, or merchant marketing is an advantage.

• Proven ability to develop marketing strategies, brand positioning, and integrated campaigns.

• Strong skills in budget management, vendor coordination, and marketing performance analysis.

• Excellent leadership, communication, creative briefing, and cross-functional collaboration skills.

• Ability to align marketing initiatives with commercial targets and measurable business outcomes.

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐎𝐟𝐟𝐞𝐫

• Competitive compensation

• Professional growth opportunities

• The opportunity to shape marketing strategy and strengthen digital payment adoption in a growing fintech company.